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The rise of southwest airlines southwest currently has the lowest operating-cost structure in the us but certainly not least – their company culture . Southwest southwest is one of the most admired companies in the country, respected in an industry that's better known for delayed flights and bad customer service than a great corporate culture. Southwest airlines case study training and workforce “you are your culture and your culture is you” southwest airlines promotion of informal teamwork & help . Southwest airlines co (nyse: the aircraft also included a decal rendition of the southwest corporate logo in green on the side of the fuselage n222wn.