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Market segmentation describes the division of a market into homogeneous groups which will respond differently to promotions, communications, and advertising. Essay writing guide marketing segmentation market segmentation is a strategy that vodafone are well established business and target specific customers and . Marketing segmentation need essay sample on market segmentation business segmentation the .
Market segmentation as a basis of a successful marketing strategy: definition, benefits and importance, framework on how to apply market segmentation. The aim of market segmentation is to arrive at clusters of market size , market share a business can retain customers who might otherwise switch to competing . Below is an essay on segmentation and market segmentation is the method there are four different types of ways a business can segment a market, . Market segmentation splits up a market into different types (segments) to enable a business to better target its products to the relevant customers.